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Category: Europe

  • Explore the Internet of Things at LeWeb via live video

    The winter 2012 edition of Europe’s most influential and popular tech/startup/venture-capitalist event known as Le Web begins in Paris tomorrow December 4. According to Loic Le Meur, LeWeb founder, more than 3,000 people from around the world are expected to…

  • Facebook could be a standard feature in credit scoring

    German news magazine Der Spiegel reports that Germany’s largest credit agency plans to mine Facebook and other social networking sites in search of information that could help the agency determine what effect online relationships may have on people’s abilities to…

  • Experiencing Ford’s 3D B-MAX hologram

    A few weeks ago, Ford launched an influencer outreach campaign in six European countries as part of a build-up to the European launch of its B-MAX car this summer. The car (a mini MPV) features pillar-less doors: there is no…

  • Giving you a choice about cookies

    A year ago a law – known as Directive 2009/136/EC – came into effect throughout the European Union on the use of cookies on websites, requiring a website owner to seek visitors’ consent to cookies being saved to their computers…

  • Ford embraces social influence marketing in Europe

    When you look at big corporations and who uses social media well as an integral element in brand and product marketing, one of the companies that stands out is Ford. The US-headquartered vehicle maker has a well-established and credible social…