Category: Events
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Can marketing become an enabler for genuine engagement?
A key underlying theme of the Social@Scale Summit in London last week was what I might call “social marketing” – the use of social media as a means unto achieving a marketing end. Organized by Sprinklr, an enterprise social media…
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Twitter on the launchpad #TWTR
Today, Twitter is on the cusp of becoming a publicly-listed company with an initial equity valuation of $18 billion, according to some analysis. At 9.30am US Eastern time, 2.30pm GMT, the sound of the opening bell on the New York…
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Exuberance, imagination and style on display at #somecomms Awards
If I’d been a keen fan of Arsenal football club, I’d have been in seventh heaven last Thursday evening. I was at the Emirates stadium – Arsenal’s home in north London – for the huge shindig that was the UK…
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A day of value and insight at #smwSMILE
Last night, I was reviewing the videos, photos and blog posts written about Simply SMILE, the one-day conference focused on internal communication and social media that took place on September 23, 2013. It was part of Social Media Week London,…
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Talking social internal communication at #smwSMILE
Social Media Week London starts next week, on Monday September 23. Hosted by Chinwag, the week-long event – part of the global SMW event taking place in eight cities around the world – features 245 individual events spread across London,…