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Category: Experiences

  • An experiment in brand story-telling

    Since starting this blog in 2006, I’ve been the sole writer and publisher of content,  making only a couple of exceptions over the past few years with content written by named guest writers. I strongly believe in transparency where disclosure…

  • 4G LTE experiences and faster everything

    4G – the marketing term that covers the next-generation cellular standards LTE, HSPA+ and WiMAX – is rolling out worldwide and LTE is currently available in more than 60 countries. It’s generally seen that LTE is the fastest 4G service…

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  • Getting things done faster with 4G

    It was good to see news last week that EE’s 4G cellular data coverage now extends to nine more towns across the UK. That translates as 4G currently available in 28 towns and cities covering 45 percent of the population,…

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  • It’s a matter of respect, IABC

    For the past few months, a growing discussion has been going on in the LinkedIn group of IABC, the International Association of Business Communicators. It’s a conversation that has brought to the surface a wide range of passionate commentary and…

  • Trust in a name makes the difference

    What’s the deciding factor in choosing which branded product to buy (or whether to buy one at all) at the point of sale? It’s a question I pondered in relation to an experience I had this weekend, and whether it’s…