Category: Experiences
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12 questions before you do that PR pitch
Love this plea by BL Ochman to PR people: “Please take this quiz before you send out another press release or email pitch.†Has the print, online or broadcast reporter you are pitching ever covered this topic? Would this pitch…
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But it’s not Cadbury’s
As we’re in a recession, you have to look for cost savings wherever you can find them. From a consumer’s point of view, that often means compromising your brand preferences. At least, that’s how it looks to me when I…
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With the IABC Chairman’s Award 2009
I’ve been in two minds all week about whether to post this photo here or not. It seemed too much like own-horn tooting or trumpet-blowing. But today I thought, what the heck, it’s a milestone event, let’s just get it…






