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Category: Experimenting

  • Good lessons from Crowne Plaza launch in Second Life

    Is there a genuine benefit for a global hotel company to set up shop in Second Life? InterContinental Hotels Group (IHG) thinks there most definitely is as they have just entered the virtual world with the launch of “The Place…

  • More cool ways to use Twitter

    Along with about half the planet, I use Twitter, the compulsive chat/connector/micro-blogging (take your pick or add your own definition) service that lets you see what your friends are up to at any given moment and let them know what…

  • Imagining Coca-Cola in Second Life

    Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or…

  • Project Red Stripe: A Model-T Ford in any colour as long as it’s smokin’

    An interesting idea from The Economist – Project Red Stripe: Project Red Stripe is a six-member team comprised of The Economist Group’s employees that has been brought together with the task of creating an innovative and web-based product, service or…

  • Twitter could become compulsive

    Like a great many people, I’ve been experimenting quite a bit with Twitter during the past few weeks. Although I signed up in December, it’s only in the past two weeks that I’ve got active with it. During this past week,…