Senior Forrester analyst Augie Ray speaks with FIR co-host Shel Holtz about The ROI of Social Media Marketing, a new report from Forrester Research that goes beyond the financial measures to address a variety of ways to assess the impact…

Content summary: Contest continues for free FIR iPhone app; next FIR Live is August 14 with panellists that include Steve Rubel, Scott Monty and Jennifer Cohen; new FIR Interview with the Smithsonian’s Michael Edson posted, another one to come this…

FIR Live is back! Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That’s the subject the panel will discuss on Saturday, August 14 in our live call-in show, at 10am Pacific, 1pm…

Michael Edson returns to FIR to introduce the prototype of the Smithsonian Commons, an interactive tool for digitally sharing the Smithsonian’s assets and enabling social interaction about them. You can also see a video that explores the use of the…

Overflow from FIR #556 on July 19, 2009. Salon.com: Skin-lightening meets social networking NDTV Profit: Vaseline’s skin-lightening Facebook app stirs debate Download this podcast (798Kb, 1:51) If you want to automatically receive FIR Cuts as they’re published, subscribe to the…