Category: For Immediate Release
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FIR Live #17 – January 23, 2010: The relationship between marketing and PR
Content summary: A panel of veteran PR and marketing practitioners and academics discuss the relationship between marketing and PR and how it impacts the structure of a communications function within an organization. Discussion participants were FIR co-hosts Neville Hobson and…
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FIR Interview: Steve Widmann and Aaron Hughling, Scott & White Healthcare
Scott & White, a hospital network in the Central Texas city of Temple, had only recently launched its social media strategy when it became one of the main hospitals to which victims of the Fort Hood shooting were taken for…
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The Hobson and Holtz Report – Podcast #519: January 21, 2010
Content summary: Congrats to Jeremy Wright who’s joined Thornley Fallis in Toronto; FIR Live on Saturday: Valeria Maltoni joins the panel; Scott and White FIR Interview on Friday; FIR Interview with a special guest coming on Monday; Dan York reports…
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FIR Live on Jan 23: structuring communication functions
FIR Live #17 Saturday January 23, 2010 10am PT / 1pm ET / 6pm UK Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations…
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The Hobson and Holtz Report – Podcast #518: January 18, 2010
Content summary: FIR Live on Blogtalk Radio on Jan 23; upcoming FIR Interview; Michael Netzley in Singapore in conversation with Kaiser Kuo in Beijing about Google and China; the Media Monitoring Minute with CustomScoop; News That Fits: consumer sites shift…