Category: For Immediate Release
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FIR Interview: Matthew Greeley, Founder and CEO, BrightIdea
BrightIdea describes itself as a "the global leader in on-demand innovation management." Its idea collection software is similar to the platform that underlies Dell’s IdeaStorm and My Starbucks Idea, but collecting ideas is only part of BrightIdea’s approach. Managing the…
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The Hobson and Holtz Report – Podcast #472: August 6, 2009
Content summary: Twitter denial of service attack; vote for FIR at Podcast Alley; upcoming FIR Interview with BrightIdea CEO; next FIR Live on August 22; Dan York reports on the road from Chicago; the Media Monitoring Minute with CustomScoop; News…
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The Hobson and Holtz Report – Podcast #471: August 3, 2009
Content summary: Neville and Shel back again jointly hosting FIR; Richard Laermer and Geoff Livingston relaunch The L Show podcast; Shel quoted in today’s Wall Street Journal; IABC president Julie Freeman interviewed for Houston Chronicle article on social media; FIR…
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FIR Interview: Richard Binhammer and Kerry Bridge of Dell
Computer maker Dell has earned a reputation in recent years of being one of the organizations most engaged online with customers, influencers, and anyone who has an interest in Dell and what they do. Not only that, Dell say they…
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FIR Cut: Back-to-school pitches go social with Facebook and Twitter
Overflow from FIR #470 on July 30, 2009. USA Today: This year, back-to-school marketing is all about driving discussion in online social-media "communities." Download this podcast (2.4Mb, 5:59) If you want to automatically receive FIR Cuts as they’re published, subscribe…