Both episodes next week of For Immediate Release: The Hobson and Holtz Report, the twice-weekly podcast that I co-present with Shel Holtz, will have a different sound to them. As Shel notes in a post on the FIR blog, Monday’s…

Content Summary: In today’s FIR Live on Blogtalk Radio, a panel discusses effective influencer outreach. The topic was kicked off by John Cass’s commentary on an email pitch sent out on behalf of online entrepreneur Gary Vaynerchuk, and the ensuing…

Content summary: Join us for FIR Live on Blogtalk Radio on June 26; sign up to the FIR mailing list; follow-up on Habitat UK and Twitter: blame the intern!; Dan York reports from Enterprise 2.0 in Boston with Eric Schwartzman…

Content summary: Next FIR Live on Blogtalk Radio on June 26; join the FIR mailing list; discussion on conferences and unconferences prompted by listener Robin Brown; Michael Netzley reports on China’s Green Dam and censorship; the Media Monitoring minute with…

FIR Live #15 Friday, June 26, 2009 10 a.m. PDT / 1 p.m. EDT / 6 p.m. UK An activity almost guaranteed to provoke reactions from people far beyond the PR community is that of pitching: the act of “stretching…