Category: For Immediate Release
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FIR Interview: Chris Preuss, GM Europe, on ‘Driving Conversations’ – May 20, 2008
One of the earliest adopters of social media for a strategic business communication purpose is General Motors, whose FastLane blog began in January 2005. FastLane has been said by Bob Lutz, founding blogger and the company’s Vice Chairman, to be…
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The Hobson & Holtz Report – Podcast #346: May 19, 2008
Content summary: New FIR Interview published; FIR Live on BlogTalk Radio May 24; Michael Netzley reports from Singapore on internet control in China and asks about the business implications; the Media Monitoring Minute with CustomScoop; marketing Steven Spielberg, George Lucas…
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FIR Interview: Craig Silverman, RegretTheError.com – May 16, 2008
“Regret the error” is a phrase that appears daily in newspapers around the world – the standard admission that something has gone terribly wrong in the reporting, editing or printing of an article. This brief notice is generally accompanied by…
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The Hobson & Holtz Report – Podcast #345: May 15, 2008
Content summary: Upcoming FIR Interviews and FIR Live call-in shows; discussion: podcast advertising and different approaches; Dan York reports on the disconnects when buying a new home, and more; the Media Monitoring Minute with CustomScoop; new online tool to measure…
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The Hobson & Holtz Report – Podcast #344: May 12, 2008
Content summary: UserVoice listener feedback put into action; FIR Live on BlogTalk Radio May 24; FIR Interview with Craig Silverman May 16; upcoming FIR Speakers & Speeches podcast of Neville’s PRII Dublin presentation; OTRO interview with Josh Bernoff available; Shel’s…