Category: For Immediate Release

  • The Hobson & Holtz Report – Podcast #342: May 5, 2008

    Content summary: Vote for FIR at Podcast Alley; next FIR Live on BlogTalk Radio on May 24; two new FIR Speakers & Speeches podcasts published; new FIR Interview podcast coming; FIR experiments with UserVoice; the Media Monitoring Minute with CustomScoop;…

  • FIR Speakers & Speeches: Employees Are the Brand – Apr 23, 2008

    Content summary: Shel Holtz presents a breakout session on the blurring lines between internal and external communications at the Society for New Communications Research New Communications Forum in Santa Rosa, California, on April 23, 2008. The session delves into internal…

  • FIR Speakers & Speeches: ROI of Online Press Releases – Apr 23, 2008

    Content summary: Dr Mihaela Vorvoreanu, with Clemson University’s Department of Communication Studies, presents the results of research conducted into the ROI of online press releases at the recent New Communication Forum in Santa Rosa, California. The study was developed by…

  • The Hobson & Holtz Report – Podcast #341: May 1, 2008

    Content summary: Upcoming FIR Book Reviews and FIR Interviews podcasts; Dan York reports on blog security, Twubble and finding Twitter followers; the Media Monitoring Minute with CustomScoop; Reuters Thomson publishes code of business practice and ethics: how good is it…

  • The Hobson & Holtz Report – Podcast #340: April 28, 2008

    Content summary: Reflections on FIR 339; Lee Hopkins’ transition and introducing Michael Netzley; great content in IABC Cafe2Go April podcast; Michael Netzley reports from Singapore on PR and digital media in Asia; the Media Monitoring Minute with CustomScoop; does blogging…