Content summary: New NMRCast is up; discussion: frozen peas and the power of grassroots support for a cause; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports; discussion: the final entry in Jonathan Crow’s great social experiment; IBM’s been busy;…

Have you ever wondered how the fearless band of For Immediate Release podcast reporters actually records their contributions to the twice-weekly show? Wonder no more as Dan York, FIR’s correspondent in Burlington, Vermont USA, shows how it’s done. The report…

Content summary: Discussion: should brands join social networks?; the Media Monitoring Minute with CustomScoop; Dan York reports on the Web Awards, Blognation, offline blog editors for Mac; follow-up and discussion on Jonathan Crow’s Great Social Experiment; David Phillips reports on…

Overflow from today’s FIR #302: 1-Minute News Bloggers cause Wal*Mart to remove a product Recession lessons for PR practitioners Download FIR Cuts MP3s – WalMart (3:31) | Recession (4:41). If you want to automatically receive FIR Cuts as they’re published,…

Content summary: Discussion: the social media experiment; the Media Monitoring Minute with CustomScoop; digital footprint study from Pew; you own dot-org but what about dot-com?; social networks deliver product recommendations; BBC readies new user-customizable website; Lee Hopkins reports on Second…