Category: For Immediate Release

  • Cut from FIR #267

    Overflow from today’s FIR #267: Impact of Social Media on Tech Reporters’ Practices If you want to automatically receive FIR Cuts as they’re published, subscribe to the RSS feed. (What are FIR Cuts?)

  • The Hobson & Holtz Report – Podcast #267: August 16, 2007

    Content summary: Podcast Awards 2007 winners announced; Dan York reports on social network portability, Tris Hussey’s Mediasphere podcast, data sharing summit, IABC Heritage Region conference; the Media Monitoring Minute with CustomScoop; US report refutes claims of social networking dangers; editing…

  • The Hobson & Holtz Report – Podcast #266: August 13, 2007

    Content summary: Recording with Callburner; Joseph Jaffe’s new marketing experiment; the Media Monitoring Minute with CustomScoop; newspapers easier to read online: survey; forcing health on employees; UK print media ‘not dead’; Apple introduces widgets; company bloggers can help put out…

  • The Hobson & Holtz Report – Podcast #265: August 9, 2007

    Content summary: Shel’s in Denver; new FIR interview posted; two upcoming interviews; the Media Monitoring Minute with CustomScoop; My Ragan TV launches; how will niche social networks develop?; add your comments to Google News: editorializing the news?; Facebook responds: advertisers…

  • FIR Interview – Pete Blackshaw, Nielsen BuzzMetrics: August 8, 2007

    In this age of transparency, it’s harder than ever for brands to defend themselves. What companies can do is employ defensive branding techniques to defend and protect themselves in times of crisis. As a prelude to Defensive Branding 101: Troubleshooting…