Category: For Immediate Release

  • FIR Book Review – Second Life: The Official Guide

    In this edition of For Immediate Release book reviews, Neville and Shel review Second Life: The Official Guide. This book is a collaborative work by six writers with expert knowledge of Second Life, the three-dimensional virtual world that today has…

  • The Hobson & Holtz Report – Podcast #207: January 18, 2007

    Content summary: Coffee with crayon in Second Life; discussions prompted by listeners – a journalist who doesn’t care about reader feedback, engaging all employees within an organization, dealing with podcast catch up, the goal of the Microsoft/Edelman Vista blogger campaign; Terry…

  • The Hobson & Holtz Report – Ethics Skypecast: January 13, 2007

    Content summary: A special episode of The Hobson & Holtz Report features a Skypecast conducted on Saturday, January 13, addressing ethics in public relations and organizational communications with a focus on new media. Show notes for the Ethics Skypecast: Welcome…

  • FIR Interview – Lionel Menchaca, Direct2Dell: January 12, 2007

    In this edition of For Immediate Release podcast interviews, Shel and Neville enjoyed a 37-minute conversation with Lionel Menchaca, Digital Media Manager at Dell, the global computer systems manufacturer and vendor. Our conversation included discussion about Dell customer service and…

  • The Hobson & Holtz Report – Podcast #206: January 15, 2007

    Content summary: New Communications Forum 2007 conference in March; trackbacks switched off on FIR blog; social media coming to business faster than anticipated; follow up on Cisco vs Apple: the conversation about the lawsuit on the Cisco blog; media and…