Category: For Immediate Release
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FIR Interview: Scott Monty on leaving Ford Motor Company
Scott Monty sent shockwaves through the social media marketing community when he announced on his blog that he had resigned as Ford Motor Company’s top corporate social media director. His gracious post credited others rather than focusing on his own…
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The Hobson and Holtz Report – Podcast #757: May 26, 2014
Intro: Two FIR interviews coming this week: with Micha Weinblatt, CEO of Betterific; and with Scott Monty, ex-Ford Global Digital and Multimedia Communications Manager; Quick News: The public is mostly okay with content marketing, L’Oreal targets ads based on hair…
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The Hobson and Holtz Report – Podcast #756: May 19, 2014
Intro: A big shout-out to new business podcaster, Stephen Waddington; Shel moderating a WOMMA webinar on May 20; Quick News: Welcome to Heathrow’s “Terminal Samsung Galaxy S5”, Target’s CMO responds on LinkedIn to employee rant published to Gawker, Wired and…
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The Hobson and Holtz Report – Podcast #755: May 12, 2014
Intro: FIR Book Review coming: ‘The Mobile Mind Shift’ by Ted Schadler, Josh Bernoff and Julie Ask from Forrester; Quick News: Marketing executives call PR an underutilized strategy; ready or not, the new Twitter profile will roll out to all…
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FIR Live: The 2014 class of IABC Fellows
The Google+ Hangout on Air hosted by FIR co-host Shel Holtz, with four of the five IABC Fellows. The new Fellows participating in the conversation include include John Deveney, ABC; George McGrath; Mark Schumann, ABC; and Jennifer Wah, ABC. Brad…