Category: For Immediate Release

  • The Hobson & Holtz Report – Podcast #146: June 15, 2006

    Content summary: Show notes and contributors at The New PR Wiki; new PR blogs list; PRSA Counselors Academy blog (it’s called ‘For Immediate Release’); Bryan Person’s new PR podcast; on-the-road review; potential new intro music; IAOC conference keynote in Brussels…

  • The Hobson & Holtz Report – Podcast #145: June 12, 2006

    Content summary: A week on the road; podcast interviews in New York; Robert Scoble to leave Microsoft; content at the edge and tagging; European politicians embrace social media; Lee Hopkins reports; a conversation with Joseph Jaffe on Web 2.0; listeners’…

  • FIR Interview – Larry Weber, Chairman W2 Group: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Larry Weber, Chairman of W2 Group, talks about influencing people through content, the signficance of…

  • FIR Interview – Max Lenderman, GMR Marketing: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Max Lenderman, Creative Director at GMR Marketing LLC, talks about experiential marketing and delivering brand…

  • FIR Interview – Craig Newmark, Founder Craigslist.org: June 9, 2006

    From the Marketers Forum at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership. Craig Newmark, Founder of craigslist.org, talks about trust, Craigslist expansion, consumer-generated content, unconventional marketing, enabling…