Category: For Immediate Release
-
FIR Cut: What happens if you mis-label native advertising?
Content from advertisers that resembles editorial coverage, commonly called native advertising, is drawing heightened scrutiny in the US from the Federal Trade Commission, which wants to establish guidelines for labelling it clearly. The New York Times reports that Shape magazine…
-
The Hobson and Holtz Report – Podcast #739: January 20, 2014
Shel and Mark Schaefer on the Six Pixels of Separation podcast talking about “content shock” with Mitch Joel; FIR Podcast Network News: our interview with Laura Thomas, Dell’s new Chief Blogger, posted; new episodes posted of FIR on Higher Education…
-
FIR Interview: Laura Thomas, Dell’s new Chief Blogger
One of the pioneering organizations that ventured into the embryonic blogosphere in the early days of social media was Dell with its Direct2Dell corporate blog. Launched in 2006, Direct2Dell gained early praise for its authenticity and transparency in how it…
-
“AMP Up Your Social Media” joins the FIR Podcast Network
The FIR Podcast Network is pleased to announce the addition of a podcast on social media marketing that will begin in late January 2014. Presenter Glenn Gaudet explains… What is the role of social media in marketing? How do companies…
-
The Hobson and Holtz Report – Podcast #738: January 13, 2014
In the FIR Podcast Network: ‘AMP Up Your Social Media with Glenn Gaudet’ joining the FIR Podcast Network, Chuck Hester interviewing Def Leppard guitarist Phil Collen on ‘Linked Conversations,’ new episode of ‘TV@Work’ is up with Ron Shewchuk interviewing Erik…