Category: For Immediate Release
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The Hobson and Holtz Report – Podcast #669: September 17, 2012
Listen Now: Intro: We’ve changed FIR’s Twitter handle to @FIRpodcast; FIR Book Review coming on Guy Kawasaki’s “What The Plus!”; Quick News: Dr. Pepper vs creationists on Facebook; James Bond trades Martini for Heineken; FCC chairman blows tweetchat; ‘kerfuffle’ the…
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The Hobson and Holtz Report – Podcast #668: September 10, 2012
Listen Now: Intro: FIR Speakers and Speeches of the #TAGtribe panel discussion in London is up; IABC’s CW Bulletin focuses on Wikipedia; Quick News: Connectify gets its Kickstart(er), and then some; Kred rolls out Kred for CRM; WordPress live-blogging plugin…
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FIR Speakers and Speeches: #TAGtribe Forum – Your Connected Customer and Company
Conversations instead of pitching, connections instead of leads; permission over advertising, engagement over spam and goals rather than targets – strong sentiments that characterized a lively discussion at Waggener Edstrom in London on September 5, 2012. FIR co-host Neville Hobson…
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The Hobson and Holtz Report – Podcast #667: September 3, 2012
Content summary: FIR Interview with Brian McNely on Instagram as a medium for image-power is up; Quick News: social media empowers fans to help a local business defend itself against a corporate bully as Kevin Campbell-Wright explains; Google to integrate…
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FIR Interview: Brian McNely on Instagram as a medium for image-power
Brian J. McNely, an assistant professor in the Writing, Rhetoric, and Digital Media program at the University of Kentucky, posted a pre-publication draft of a study he conducted on the use of Instagram to build an organization’s “image-power.” The methodology…