Category: For Immediate Release
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FIR Book Club #3: Marketing in the Round co-author Gini Dietrich
Gini Dietrich was the guest author for the third installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Gini co-authored Marketing in the Round with Geoff Livingston. Gini Dietrich is the founder and CEO of…
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The Hobson and Holtz Report – Podcast #658: July 2, 2012
Content summary: FIR Book Club recording coming; Shel’s IABC presentation is up; FIR Interview with Eric Bergman coming; a congratulatory shout out to Inside PR, celebrating 300 episodes!; News That Fits: Discussion – Wikipedia and PR: the landscape and what’s…
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FIR Speakers and Speeches: Shel Holtz on mobility, games and gamification
On June 27, 2012, FIR co-host Shel Holtz delivered a closing-day presentation at the IABC 2012 World Conference on the real meaning for communicators of the shift to mobile and the related issue of games and gamification. While many communicators…
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FIR Book Review: Marketing in the Round by Gini Dietrich and Geoff Livingston
FIR Book Review Editor Bob LeDrew reviews Marketing in the Round, a collaboration between Arment-Dietrich CEO Gini Dietrich and marketing strategist Geoff Livingston. From the book description: “It’s not about social media. Or new (or old) media. It’s about results…
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The Hobson and Holtz Report – Podcast #657: June 25, 2012
Content summary: Neville’s at SWCC meeting in Bath on June 25; Shel’s at the IABC World Conference, FIR lunchtime meetup in Chicago on Wednesday June 27; FIR Interview with Badgeville’s Adena DeMonte is up; FIR Book Review by Bob LeDrew…