Category: For Immediate Release
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FIR Book Club #2: "Measure What Matters" author Katie Paine
Katie Paine was the guest author for the second installment of the FIR Book Club, hosted by FIR Book Review Editor Bob LeDrew. Katie Delahaye Paine is the founder of KDPaine & Partners LLC, a New Hampshire-based research consultancy that…
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The Hobson and Holtz Report – Podcast #640: February 27, 2012
Content summary: FIR Interview with Pepsico’s Sharon McIntosh is up; FIR Book Club held last Friday, recording coming; the winning entry for “a modern definition of Public Relations” expected this week says PRSA; News That Fits: it’s about to become…
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FIR Interview: PepsiCo Employee Communications Senior Director Sharon McIntosh
FIR co-hosts Neville Hobson and Shel Holtz interview Sharon McIntosh, Senior Director, Employee Communications at PepsiCo. Sharon has led an effort to get employees trained on social media policies, platforms and practices, then get those who want to to engage…
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The Hobson and Holtz Report – Podcast #639: February 20, 2012
Content summary: Next FIR Book Club with Katie Paine is this Friday Feb 24; Shel and Neville speaking at the Ragan PR Summit in Amsterdam in April; GaggleAmp update; News That Fits: is PR really getting it wrong as Forbes…
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FIR Book Review: 101 Social Media Tactics for Nonprofits
101 Social Media Tactics for Nonprofits: A Field Guide, by Melanie Mathos and Chad Norman, is reviewed by FIR Book Review Editor Bob LeDrew. From the book description: “101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits…