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Category: For Immediate Release

  • The Hobson and Holtz Report – Podcast #617: September 19, 2011

    Content summary: Dave Fleet, VP of Edelman Digital in Toronto, is our guest co-host. There’s one day left to share your thoughts about FIR by taking the 2011 listener survey. An FIR interview with Jillian Bear of Morton’s The Steakhouse…

  • FIR Interview: Jillian Beard, Morton’s Steakhouse

    The social media world erupted with speculation when Peter Shankman blogged that Morton’s Steakhouse had read his tweet (written in jest) and delivered to him, via tuxedo’d staffer, a porterhouse steak at baggage claim after he’d landed. It was a…

  • Join the FIR GaggleAmp experiment

    After recording the FIR Interview with Glenn Gaudet last week, the president and founder of GaggleAmp offered to comp FIR to an account. We took him up on his generous offer, and we’ll report on the outcomes of our GaggleAmp…

  • FIR Cut: Choosing the right social platform for reaching the media

    Overflow from FIR #616 on September 12, 2011. The Online Journalism Review: Which social media tool is the right one for PR professionals? Download this podcast (MP3, 5.75Mb; length 6:14) If you want to automatically receive FIR Cuts as they’re…

  • The Hobson and Holtz Report – Podcast #616: September 12, 2011

    Content summary: Congratulations to Edelman for winning the Twitter PR account; take the FIR Listener Survey 2011 and share your views about FIR; new FIR Book Review posted; FIR Interviews coming with Mark Hillary and Morton’s, new FIR Interviews posted…