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Category: For Immediate Release

  • FIR Interview: Jeremiah Owyang, Altimeter, on Social Business Readiness

    Organizations are adopting social media to various degrees, running the gamut from fully integrating it into business operations to grudgingly launching a Facebook page and a Twitter account. Only a small percentage of these organizations, however, are taking the steps…

  • FIR Book Review: The Influencing Machine by Brooke Gladstone and Josh Neufeld

    The Influencing Machine: Brooke Gladstone on the Media by Brooke Gladstone and Josh Neufeld. FIR Book Reviews editor Bob LeDrew reviews The Influencing Machine, from the co-host and editor of NPR’s On the Media and co-author Josh Neufeld. Here’s a…

  • FIR Interview: Glenn Gaudet, President and Founder, GaggleAmp

    GaggleAMP is a service that helps amplify your social media messages. The company describes itself as follows: "For marketers looking to drive engagement through social media, GaggleAMP is the social marketing platform that lets them leverage the reach potential of…

  • FIR Interview: Betony Taylor and Aden Davies on HSBC social media newsroom

    Getting closer to customers, journalists, online influencers and making content more shareable are among the key objectives behind the social media newsroom launched by HSBC bank in the UK on September 1. In this FIR interview, co-host Neville Hobson speaks…

  • FIR Interview: Mark Dollins on communication competencies

    Communications competencies continue to evolve. Yet how many organizations inventory the competencies of their communicators and then prepare a plan to ensure members of their team acquire the skills they need? Veteran communicator Mark Dollins has released the results of…