Category: For Immediate Release
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FIR Book Review: Everywhere by Larry Weber
Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber. FIR Book Reviews editor Bob LeDrew reviews Everywhere: Comprehensive Digital Business Strategy for the Social Media Era by Larry Weber, founder of Weber Shandwick. From the inside…
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The Hobson and Holtz Report – Podcast #611: August 8, 2011
Content summary: FIR Interview with Michael Spark and FIR Book Review of Katie Paine’s Measure What Matters published, planning FIR Interview with Dell’s Lionel Menchaca for end August; FIR listener survey update; Neville’s partnering with Eric Schwartzman for Social Media…
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FIR Book Review: Measure What Matters by Katie Paine
Measure What Matters by Katie Paine. FIR Book Reviews editor Bob LeDrew reviews Katie Paine’s latest book, Measure What Matters. Katie – longtime friend of FIR – previously wrote Measuring Public Relationships. From the inside front cover of Measure What…
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FIR Interview: David Spark on content marketing
David Spark, of Spark Media Solutions, produces content for clients that helps them establish their voice within their industries. He calls content "the currency of social media." "If you want to be visible, you must have an editorial voice that…
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FIR Cut: Crowdsourcing The Big Mac Index
Overflow from FIR #610 on August 1, 2011. The Economist: Fast food for thought: What do hamburgers, lipstick and men’s underwear have in common? The joys of quirky economic indicators The Economist: The Big Mac index: Currency comparisons, to go…