Category: For Immediate Release
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The Hobson and Holtz Report – Podcast #587: February 21, 2011
Content summary: FIR Interview with Laura Thomas at Dell posted; recording of FIR Live #21 on B2B social marketing with Paul Gillin and Eric Schwartzman is up; listener comments discussion including on Bernie Goldbach’s Audioboo; News That Fits – should…
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FIR Live #21, February 19, 2011: Social Marketing to the Business Customer
One of the most common assumptions among marketers and other communicators is that social media is best aligned with business-to-consumer efforts and that business-to-business cannot take advantage of social channels as effectively. In fact, in many ways, social media is…
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FIR Interview: Laura Thomas at Dell on Trade Secrets
To support the introduction of its new business laptop computer, the Vostro V130, computer maker Dell launched "Trade Secrets," a marketing campaign centered on the Dell SMB Facebook page and the Twitter hashtag #tradesecrets. The campaign includes a significant element…
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The Hobson and Holtz Report – Podcast #586: February 14, 2011
Content summary: Next FIR Live on Saturday Feb 19; guest co-host with Shel for next week’s show is Dave Fleet; Speakers & Speeches podcast with Shel Israel is up; final week for current PollStream poll on FIR site; listener comments…
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FIR Speakers and Speeches: Shel Israel on social media trends
Shel Israel spoke at the Social Media Breakfast San Francisco East Bay on Friday, February 11, 2010. His talk focused on the dominant long-term trends emerging in the social media space. Shel co-authored (with Robert Scoble) Naked Conversations and more…