Category: Innovation
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McDonald’s new packaging, a QR code and telling brand stories
The next time you visit a McDonald’s restaurant, especially in the US, check the packaging for information about the nutritional value of the food you’re about to eat. While you can read concise info on the packaging itself, more interesting…
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The numbers game of cloud storage
Digital storage in the cloud for your documents, music, photos, videos and more is becoming a commodity with more choice for more space at less cost. Especially for individuals and small- to medium-size businesses, arguably the pioneer in this area…
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The Kindle’s days are numbered
Whenever I’m on the tube in London, one thing I notice is the number of people quietly absorbed in reading a book or other text content on a Kindle as the crowded trains speed their way through the tunnels beneath…






