Category: Innovation
-
Mayo Clinic sets a high bar with social media
Using social media in highly-regulated industries such as healthcare is fraught with hurdles and pitfalls for the unwary communicator, especially where it involves engagement with patients. In an industry that still has no official guidance on how to use social…
-
Rebooting Facebook
As more than 100,000 others did, I sat at a computer last evening to watch the live video stream of Facebook founder Mark Zuckerberg deliver his keynote speech at the start of f8, Facebook’s annual developer conference in San Francisco.…
-
A memorable video to tell your social media policy story
If you’re planning to produce policies and guidelines for using social media in your organization, take a look at how an engaging video may well be the most effective communication tool you can use. The Department of Justice in the…
-
HSBC looks towards ‘banking 2.0’ with social media newsrooms
HSBC, one of the UK’s biggest banks, launched two online newsrooms yesterday that are refreshing in their engagement potential when compared to the usually restrictive-access online media centres typical of banks (and other large organizations). In its announcement, HSBC says…
-
How do you define social CRM?
It started with a tweet: news from IT industry analysts Gartner as reported by TechCrunch that the social customer relationship management (CRM) market is forecast to reach over $1 billion in revenue by year-end 2012, up from approximately $625 million…