Category: Innovation
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Precision in search is the key
If you’ve ever wondered how searching for information on the web works, and why Google seems to produce accurate results search after search – thankfully, it seems to me, in spite of what you type in that search box at…
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Campaign creativity in Latin America
If Latin America is a business area of interest to you, a report by AdAge.com on marketing success stories in Latin America makes interesting reading. The report outlines ten companies that have done well in 2009 – nine of them…
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Help Haiti via SMS donations
Inspired by a report a few days ago in the New York Times on how making donations via text message on mobile phones in the US to support relief efforts in earthquake-devastated Haiti had raised over $2 million in donations,…
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Apple’s tablet as the killer e-reader
Ellee Seymour asked me if I’ve tried an e-reader yet, one of those gadgets that you use to read e-books. Something like a Sony Reader, perhaps, or an Amazon Kindle. I told Ellee that I hadn’t yet. I do read…