Category: Innovation

  • Because it’s there

    A British climber has set a world record by making a mobile phone call from the top of Mount Everest: In the early hours of 21 May, Rod Baber made two calls from the mountain’s north ridge. […] To make…

  • Unspinning PR one dent at a time

    Nearly 150 people crowded into a private room at the Slug & Lettuce pub in London’s Soho last night for PR Unspun, an event organized by Chinwag Live. I was there as part of the panel which included Jacqui White,…

  • Imagining Coca-Cola in Second Life

    Yesterday, crayon client Coca-Cola launched Virtual Thirst, a competition to design a new generation of Coke vending machines. This is a competition with a big difference, though, as it’s about imagining a device that would dispense experiences, not metal cans or…

  • Power 150 Marketing Blogs list goes international

    In January, Todd And published the Power 150 Top Marketing Blogs, a ranked listing of marketing blogs in the US. While a ranked list of such US blogs is useful, I always felt it would be great to see a…

  • Project Red Stripe: A Model-T Ford in any colour as long as it’s smokin’

    An interesting idea from The Economist – Project Red Stripe: Project Red Stripe is a six-member team comprised of The Economist Group’s employees that has been brought together with the task of creating an innovative and web-based product, service or…