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Category: Innovation

  • It’s time to unveil crayon

    The teasing is done and it’s time to get specific about the new company I’m now part of alongside founder Joseph Jaffe, veteran communicator Shel Holtz and podcasting pioneer CC Chapman. The new company is called crayon and will be…

  • Reuters gets with-it in Second Life

    If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should: News agency Reuters has just opened a bureau in Second Life. The Reuters Second Life News Center is headed by Adam…

  • Giving life to the social media press release

    Last May, Boston-based social media PR advocate Todd Defren published a social media press release template as a means to encourage and stimulate discussion on effective ways to evolve the traditional press release into a communication channel better suited to…

  • Business cards to make you ooh and aah

    This will surely catch on enormously, both for business and personal use – Flickr MiniCards. A simple idea and very well executed by UK company MOO – you select photos from your Flickr photo collection and have them printed as…

  • Blogging from space

    This is definitely a first: A wealthy Iranian-born American woman ventures into space on Monday bearing the flags of both countries on her space suit. Anousheh Ansari, a telecommunications tycoon from Texas, will become the fourth person – and the…