Leadership – Page 10 – NevilleHobson .com

Category: Leadership

The standout experiences of LeWeb London 2013

16 June 2013

The second LeWeb London conference took place earlier this month when 1,200 or so people gathered in London – joined by thousands more via the net – to hear other people talk about the sharing economy. That dry description belies…

LeWeb #leweb #leweblondon
Broken trust and unfulfilled brand promises in Meaningful Brands study

12 June 2013

The just-published 2013 Meaningful Brands study from French marketing and communications group Havas contains useful metrics and insights for business leaders, marketers and communicators, along with big uncomfortable realities about what consumers think about brands. This worldwide study into the…

#meaningfulbrands
An opportunity for IABC to care

12 May 2013

Last November, I ended a 23-year relationship with IABC, the International Association of Business Communicators, when I let my membership lapse. I wrote about it in February and outlined some thinking about why I hadn’t renewed it. Six months later,…
Creating a new model PR agency that’s fit for purpose

7 May 2013

Over the weekend, I read the best essay about public relations agencies and their potential future that I’ve read in a very long time. Penned by Paul Holmes – he of The Holmes Report and the SABRE Awards – “10…
What do Barcelona, Melbourne and Stockholm mean to PRs?

23 April 2013

Yesterday on a London trip, I met up with Bruno Amaral and Kelly Pereira. I’ve known Lisbon-based Bruno for some years so it was great to catch up with him on his London visit. Over a coffee and some great…

Barcelona Principles, Melbourne Mandate, Stockholm Accords

Category: Leadership

The standout experiences of LeWeb London 2013

Broken trust and unfulfilled brand promises in Meaningful Brands study

An opportunity for IABC to care

Creating a new model PR agency that’s fit for purpose

What do Barcelona, Melbourne and Stockholm mean to PRs?