Category: Leadership
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How to engage the C-suite about social media with authority and confidence
“Social media takes time to build,” said one of the participants in the webinar on social media and the C-suite that I co-presented for the Society for New Communications Research (SNCR) of The Conference Board earlier this month. It underscores…
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How to get the media on board to end AVE
One of the hurdles along the road of seeing an end to the “advertising value equivalence” (AVE) measurement metric that’s decried by many in the PR and measurement communities is persuading organisations to stop using it. The issue with AVE…
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Theresa May’s fragile foundation
It was rather a surreal experience watching the BBC’s election night analytics and opinion show on the BBC News Channel on Thursday June 8, from shortly after the closing of the poll at 10pm (I lasted until about 1am on…
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Why a robot could be the best boss you’ve ever had
Designed with strong technical expertise and high intelligence, it’s not so far-fetched that the robots of the future could outperform human managers