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Category: Leadership

  • Should PowerPoint be banned from meetings?

    If you’ve suffered through meetings where colleagues use PowerPoint decks as their autocues for droning ‘presentations,’ you’ll love this development at two leading companies that could be a model for others to emulate. Author and communicator Eric Bergman reports that…

  • Brian Solis and the evolution of social business

    A guest post by Brian Solis. Businesses are aspiring to find the fountain of truth. Social media professionals believe that transparency and authenticity reveal the way. It does, to some extent. But it doesn’t answer how businesses can earn relevance…

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  • Brian Solis, new marketing, and the four moments of truth

    In a new world of marketing, strategists are seeking answers about technology, direction, and best practices. Brian Solis believes that in doing so, we are already on the wrong path. It’s not about social media nor is it about B2B…

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  • Goodbye IABC and good luck

    Last week, the International Association of Business Communicators (IABC) held its international conference in New York. By all accounts I’ve read, some 1,400 members went and took part. I’ve heard, too, that the professional development, networking and social events over…

  • This story about PR qualifies for ‘must read’

    Every now and again, something is written or said about the practice of public relations, its development and evolution, usually with the phrase “this is a must read” attached. In my experience, much of what’s described as “must read” is…