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Category: Mainstream Media

  • The 2012 Olympics TV experiences look very good

    Whatever else is going on about the London 2012 Olympics – border control  nightmares at Heathrow, cracks in the M4 motorway, cellular network outages, not enough security staff – it looks like mainstream broadcast media have things well under control…

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  • Olympic transformation

    The London 2012 Olympics are just twenty-five days away. In the UK, the BBC has started building a sense of excitement… Check everything the BBC is planning for this global event. Reshared post from +BBC News The BBC has just…

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  • The FT’s 1 million milestone on Google+

    The Financial Times’ post on Google+ yesterday was understated yet powerful: Today the Financial Times has reached 1m Google+ followers… Just three months ago, a survey reported that of all British national newspapers with a presence on Google’s social network,…

  • Twitter can’t be gagged, even in France

    The first round in the French presidential election ended yesterday with the result that Socialist Party challenger François Hollande narrowly edged in front of incumbent President Nicolas Sarkozy by the slim margin of just over 1 percent of the vote.…

  • Engagement methodology evolved

    You hear often about mainstream media publishers designing a digital version of a print publication for mobile devices such as the iPad. Turn that idea the other way around – via PaidContent UK, here’s what Hearst UK is doing with…