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Category: Marketing

  • The bikini barista comes to town

    Is Bikini Espresso Cafe a clever niche-marketing idea, or just stereotypical exploitation of women, masquerading as a smart business move? Brand Republic reports: A US firm is planning to launch a chain of coffee shops staffed entirely by bikini-clad women…

  • Old media promotes Google new media

    The battlelines between Google and Microsoft seem to be getting clear. Search: Yahoo sells out search to Microsoft Operating Systems: Google plans a rival computer operating system Next-Generation Productivity Apps: Microsoft intends to launch Office into The Cloud I make…

  • Facebook and Twitter are for oldies

    A new study from social media researchers Anderson Analytics shows how different generations are using social networks like Facebook, MySpace, Twitter, and LinkedIn. If you pay attention to such metrics as have been published over the past year, it probably…

  • Messages from unreal people

    This graph illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to. Now add ‘clueless’ to what you think of email marketers. According to…

  • Twitter marketing: genuine works

    It’s advertising du jour in the movie and television business to use banner ads and other eyeball-catching imagery on the web to promote your new movie or TV series. Websites, too, employing all the latest audio-visual and social media magic…