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Category: Marketing

  • But it’s not Cadbury’s

    As we’re in a recession, you have to look for cost savings wherever you can find them. From a consumer’s point of view, that often means compromising your brand preferences. At least, that’s how it looks to me when I…

  • Twitter drives $3m sales for Dell

    While many businesses are trying to work out how to make money from Twitter, computer maker Dell shows what they have done to validate Twitter as a credible business tool. Last December, Dell claimed $1 million in sales that the…

  • Palm Pre and iPhone 3G compared

    Palm launches its newest mobile device in the USA tomorrow – the Palm Pre – which some people see as the closest thing yet to an iPhone killer. Here are the two gadgets compared side by side. If you’re not…

  • Business opinion of Twitter by the numbers

    A poll last month by business network LinkedIn reveals some useful and fascinating opinions by nearly 4,000 business people about Twitter, LinkedIn, Facebook, Digg and the iPhone. In summary, the survey results show that a clear majority (30%) of those…

  • Collaborative book reviews on Twitter

    Hmm, wonder if this idea would work with the kind of books I’m currently reading, and have queued up to read, for doing reviews. IT Pro reports that TV and radio celeb Jonathan Ross has launched WossyBookClub on Twitter where…