Category: Marketing

  • Insights in communication measurement

    I received the May-June 2009 edition of Communication World, the member magazine from IABC, the other day and, boy, does it have some outstanding content. For instance, if you want access to some of the best thinking around about organizational…

  • It’s a mad Friday for Somesso

    Next Friday, May 15, I’ll be at Somesso London 09 to hear and see what’s happening with social media in the world of large organizations. But that’s not the mad Friday this post’s title references. No, that’s today as the…

  • 2 hours only: Somesso tickets 50% discount

    A real deal, says Somesso. STOP PRESS Because it’s a sunny day, and we’re feeling generous, we’ve decided to have some fun. So some time between now and Friday, we will be offering a 50% DISCOUNT on tickets to Somesso…

  • Cluetrain #9: Trust is the key

    Ten years ago, in April 1999, The Cluetrain Manifesto was published. This seminal work introduced 95 separate theses based on the concept that “markets are conversations.” Pretty radical stuff for many people in many companies to think about at the…

  • Twitter’s real number is closer to 60 million

    Twitter’s worldwide traffic growth just keeps going. TechCrunch reports the latest stats, comScore’s traffic data at the end of March: […] Worldwide visitors to Twitter.com increased 95 percent in the month of March from 9.8 million to 19.1 million, according…