Category: Marketing
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The market opportunity for Twitter apps
For day-to-day interacting with Twitter, you can’t beat a good third-party app in my experience. As to which is the best one, that’s largely a matter of subjective opinion although some popularity measurement is good, too. My favourite? TweetDeck followed…
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Twitter squarely on the mainstream map
Hot news in the US yesterday was the popularity contest between TV actor Ashton Kutcher (the current husband of Demi Moore) and the CNN TV network to see who would be the first to acquire one million followers on Twitter.…
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Social media baptism for Domino’s Pizza
Yesterday was quite a day for Domino’s Pizza‘s leadership and the communication team. It was a day during which the number of people who viewed a nasty video posted to YouTube by two rogue employees approached a million, thousands of…
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Note to Domino’s Pizza: News travels fast, especially when it’s bad
(This post was updated during April 15 as events evolved: scroll down to see additional commentary.) A public relations disaster of potentially epic proportions is brewing for Domino’s Pizza following the antics of two employees and a video on YouTube.…
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Creating a business book made of tweets
I’m taking part in an interesting experiment to create a business book entirely via 140-character comments posted on Twitter. It’s the brainchild of Toby Bloomberg: So what’s a Twitter-book you may be asking? It’s a book written using Twitter as…