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Category: Marketing

  • Value your professional membership

    An intriguing post showed up in my RSS reader this morning under the ‘public relations’ tracking tag: Ten things to manage in a recession: 1 – memberships. The writer, Paul Wilkinson, says: […] if you are a marketeer, what can…

  • Figuring out the social media mix

    Last week, I spoke about social media and communication at three terrific events in London. I talked about all three in a segment for last Thursday’s FIR episode 428 podcast. That segment didn’t make it into the show, though, as…

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  • Professional development events in London

    I’m speaking at three events in London this week: “Managing Your Message and Your Reputation in the split-second age of Twitter” panel discussion at the 2009 Social Media Influence conference. March 3, 2009. Exploiting Social Media in B2B Marketing. This…

  • Unfiltered Branson

    Sir Richard Branson isn’t just a guy with a beard and a penchant for sweaters, balloons and boat racing. He’s also the man behind one of the most successful brands in the world: Virgin. So starts the bio page that…

  • A Twitter Mosaic mug

    A whole industry has sprung up around Twitter, the microblogging service that attracts lots of money but isn’t yet too concerned with making any itself. Leave that to other entrepreneurs to monetize Twitter with the imagination to create something that…