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Category: Marketing

  • Fingers crossed for a mobile industry standard

    Possibly the most interesting news so far to come out of the Mobile World Congress taking place in Barcelona this week is that there seems to be clear agreement among mobile operators and equipment manufacturers to develop and bring to…

  • comScore: The growing appeal of social networks in Europe

    Interesting stats from comScore, the internet information provider, on the growth and penetration of social networks in 16 European countries in 2008. I made the chart above (for use in a PPT deck) that interprets the tabular data in comScore’s…

  • Hedging your bets with Twitter

    It seems that everywhere I look this morning, I see someone talking about Twitter. I don’t mean twittering – using Twitter, although there’s the usual constant of that – but talking about Twitter. Among the pitches for marketing guides and…

  • Obama images and not-so-fair use?

    The image of US President Barack Obama that you see here is one of the iconic symbols of the man and what so many people believe this image embodies. The poster image on the right is one that captured so…

  • Watching the Watchmen

    I’m watching with great interest some of the social media communication Dan Light is involved with as part of the marketing for Watchmen, a movie about American superheroes based on a DC Comics series, due out in the UK on…

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