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Category: Marketing

  • Virgin exuberance

    This ad spot for airline Virgin Atlantic is currently running on TV in the UK: It’s one of the best ads I’ve seen for a long time, one that grabs your attention and keeps it. Once you start watching, you’re…

  • Adding the AdHocnium hat

    Forming alliances with like-minded smart people is one of the most exciting aspects of this new-ish tech-influenced world of disruptive change in how people communicate and connect with others. What I find especially thrilling is when an alliance of such…

  • Answers to three simple questions

    A good PR friend asked me three questions today, questions that are similar to ones I have been asked before. He asked me to email the answers, which I did. I decided to also post them here as I’d be…

  • Social media takeaways from Barcelona

    Barcelona in late November: a colder place than I expected it to be when I arrived last Wednesday, my first visit since 2006 to this Spanish city on the Mediterranean coast. The climate might have been cold but the buzz…

  • Contemporary suits Ferrero

    One of the people I encountered in Barcelona during this past week, where I chaired the New Media in Marketing and Communications Strategy conference (about which a post soon), was Guillaume du Gardier, pictured in a photo I took on…