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Category: Marketing

  • Getting social in Barcelona

    A pre crack-of-dawn flight from Gatwick tomorrow will take me to Barcelona, Spain, and the New Media in Marketing & Communications Strategy conference that starts tomorrow Wednesday November 26 and runs through the end of Thursday November 27. The event…

  • Motrin: Where’s the authentic voice?

    Earlier I posted about the Motrin kerfuffle and the opportunity it presents brand owner McNeil to listen to customers and engage with them. Reading the apology text again that McNeil posted on the Motrin home page (above), there are a…

  • The Motrin storm: breathtaking speed and scale

    Four years ago, an online storm erupted over the best-selling bicycle lock brand in the USA and how anyone could open the lock with a simple ball-point pen. During a 10-day period, a groundswell of commentary and opinion about Kryptonite…

  • Finding good bloggers has never been easier

    If you want to find blogs that cover advertising, marketing and PR, it’s never been easier thanks to the selfless work of members of the online community. The first lists of PR blogs I found were created by Constantin Basturea…

  • Googlephone is the bees knees

    Could the Googlephone from T-Mobile be the best-kept secret in the UK today? I ask that slightly rhetorical question as I’ve seen very little online buzz for this mobile device – more formally known as the T-Mobile G1 – which…