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Category: Marketing

  • Windows lucky number 7 perhaps

    So the next version of Windows will be known simply as “Windows 7.” That’s according to a post yesterday by Mike Nash, Microsoft’s Corporate VP Windows Product Management. Windows 7 is the planned successor operating system to Windows Vista and…

  • A new venture with Bond PR

    A press release was published this morning announcing the launch of Bond-i (short for ‘Bond Interactive’), a new venture I’m starting with Bond PR International. Bond-i focuses on social communication. That means applying a strategic view to social media and…

  • Brands face trust issues with ‘Made in China’

    Glancing through this site’s visitor stats, I noticed a high number of inbound connections coming from Google searches on ‘cadbury recall products’ and ‘cadbury list of recalled products.’ Those searching arrived at “Cadbury product recall needs two-way dialogue,” a post…

  • Raising breast cancer awareness with Tommy

    Meet Tommy. He’s the star in a new campaign from Cancer Research UK to promote Breast Cancer Awareness Month which runs through October. Tommy is the ‘breast awareness guy,’ the focal point of a special website and starring in a…

  • The evolution of blogging

    During the past week, Technorati has published a series of articles on the state of the blogosphere in 2008, the first such report in nearly 18 months. Like previous reports from Technorati, this latest one goes beyond just the raw…