Category: Marketing

  • When the web doesn’t work, use the phone

    A tweet from 3mobilebuzz this morning alerted me to some really sweet deals from mobile operator 3 regarding mobile broadband. Half-price offers! The one that interests me is the 18-month contract for 3’s USB E160G modem dongle with 5 gigs…

  • An unwelcome email marketing tactic

    A marketing email from Dell caught my eye amongst all the inbox content because of the subject line: “Was it something we said?” Curiosity piqued, I clicked on it to open it, and saw the eye-catching image you see above.…

  • The Google way of effective communication

    Tech news that instantly spread beyond the blogosphere to the mainstream media is yesterday’s announcement from Google about Google Chrome (link not working as I write this), a new browser that’s expected to be launched in beta sometime today. Already…

  • Gearing up for London 2012

    Whatever you think of it, this symbol is one we’ll be seeing a great deal of in the coming weeks as London starts to gear up as host city of the 2012 Olympic Games in four years’ time. When the…

  • Social media is the strategic core, says Dell

    If you’re looking for a credible assessment of the strategic role of social media in supporting business objectives, look no further than this video interview with Andy Lark, VP Global Marketing at Dell. The interview was conducted by Jean-Baptiste Su…