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Category: Marketing

  • The ultimate role of the iPhone

    Watching the video of Apple CEO Steve Jobs giving his keynote address at Apple’s developer conference last Monday, I was struck by two things. First, Jobs is a compelling presenter, a true showman and storyteller. Not a showman in the…

  • Government to ban product placement on TV

    One of the great things about digital TV and a personal video recorder (PVR) is the ease with which you as a viewer can wholly control what you watch. With the exception of the news, I rarely watch TV as…

  • Data costs could make the new iPhone an expensive proposition

    Reading through some of the online commentaries and opinions about the second-generation iPhone announced by Apple yesterday, it’s easy to see why this gadget is already regarded as such a hot property before it’s even hit the marketplace. 3G at…

  • Brand opinion snapshots

    Something new I heard about yesterday during the Social Media Influence conference in London (an outstanding event, btw, and a post likely to come) is Brand Tags. This is another place on the web that’s worth paying attention to when…

  • What social media influence is about

    How social media is shaping corporate reputation management, marketing and communications is the primary theme of Social Media Influence, a one-day conference in London I’ll be speaking at this Wednesday June 4. I’m on a panel to discuss the big…