Category: Marketing
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The legitimacy of print on demand
Earlier this year in an episode of our FIR podcast, Shel and I discussed legitimacy of print on demand, a topic that resulted from some emotional and critical posts about print on demand and vanity publishing. Essentially, the original poster…
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Suspend your disbelief and enjoy the adventure
When my wife and I came out of the cinema yesterday afternoon, after seeing Indiana Jones and the Kingdom of the Crystal Skull, I started thinking about how to summarize what I thought of the film. What would I say…
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Mobile broadband: It’s not just about speed
If you use the internet from a mobile device – whether that’s a phone or a laptop – from any of the mobile operators in the UK, you’ll probably know about speed. Or rather, you’ll be exposed to a lot…
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Global communication and marketing come together at IBM
One of the more rewarding aspects of business podcasting is when you get an opportunity to interview some interesting and influential communicators and other business people. That’s a privilege my podcasting partner Shel Holtz and I have been enjoying since…
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Feel the brand with Braille
Ever since I got back from Stockholm a couple of weeks ago, where I participated in the Disruptive Media conference, I’ve been dogged with a dreadful cold that doesn’t want to go away. Earlier this week, it evolved into nasal…