Category: Marketing
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Product placement insight from Mercedes-Benz
The movie version of the hit TV series Sex and the City opens in the UK later next month. Stars of the show look like being the range of Mercedes-Benz vehicles as much as Carrie, Samantha, Miranda and Charlotte. Yesterday’s…
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The Brits who went to Silicon Valley
I’ve been following the progress of a group of 20 British tech startups who have been in Silicon Valley this past week as part of Web Mission 2008. The trip – sponsored by HSBC Bank, UK Trade and Investment, TechCrunch,…
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Evidence of Timberland’s social responsibility
Last week while on a guilt-free shopping trip, I bought a pair of Timberland loafers. Factory outlet pricing (about a third less than you’d normally pay), so I was quite pleased with my bargain. What intrigued me, though, was a…
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Amazing customer service is the new marketing
Everyone has tales of their customer service experiences, good and bad. You tend to hear more about bad experiences than good, it seems to me. Not surprising, I suppose, as when something goes wrong, you want to tell everyone about…
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Courageous decisions helped regain brand trust
I watched a fascinating documentary on the Virgin1 TV channel last night – the story of the Tylenol poisoning crisis in 1982. Seven people died in the Chicago area after ingesting Tylenol Extra Strength capsules that had been deliberately laced…