Category: Marketing
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Marmite evangelism
If there’s one food product guaranteed to provoke strong reactions from people, it’s Marmite. This quintessentially British product first began manufacture in 1902 in Stoke on Trent. Today, it’s sold all over the world. The brand is owned by Unilever.…
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Maybe size doesn’t matter after all
On the face of it, it would be hard to imagine a car with an overall length of just 106 inches (that’s less than nine feet), and with an engine capacity of just one litre (a little over 61 cubic…
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Speeding your eBay purchase to you
It is estimated Britons will spend more than £66 million online this Christmas buying a third of all their presents, according to news reports. Apparently, research carried out by eBay also shows that almost half of shoppers who have bought…