Category: Marketing
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Track the changing communication landscape with Media Bullseye
A new information resource for communicators launched today – Media Bullseye, the latest venture from serial entrepreneur Chip Griffin. Chip, who is also CEO of CustomScoop – one of the sponsors of the FIR podcast I co-present with Shel Holtz…
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Trust is essential for social networks
2008 will be the year of business networking, says Bernard Lunn, who offers six predictions about some of the social networks that are getting a lot of attention at the moment – Facebook, LinkedIn, Xing and Plaxo. He also mentions…
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The no-morals approach to YouTube video marketing
Would you employ tactics like fake headlines, paying bloggers, and creating multiple accounts on discussion forums as part of your communication to get a video noticed on YouTube? These are among the tips in The Secret Strategies Behind Many "Viral"…
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The saviour for English football
I’ve never watched The Likeaballs, a cartoon TV series for kids on the BBC’s Ceebeebies channel at 7am every weekday. I’m a bit outside the target demographic :) But could The Likeaballs be the saviour for English football now that…
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When you’re sitting comfortably
As the chairs in this photo might indicate, the hip Soho Hotel in London has quite an eye-popping venue for a meeting. This was the scene early yesterday morning in the hotel’s screening room just before people arrived for the…