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Category: Marketing

  • A cocoon of life within

    An almost organic shape, a skin that provides some unique functionality and a curious name are three characteristics that mark the Cocoon, a new clamshell 3G mobile phone from O2 launched in the UK in August. I’ve had one to…

  • Blogs drive business opportunities: UK survey

    A new survey on business blogging conducted in August by research firm Loudhouse – the results of which were presented at an event in London yesterday in which I participated – shows that blogs are rapidly becoming a credible tool…

  • Think of the users, Microsoft

    Last week, Microsoft released the third beta version of Windows Live Writer, its free software that lets you write and publish posts to your blog from your PC rather than having to log in to your blog. I use WLW…

  • Playing the energy game

    One public affairs campaign that I’ve been paying attention to for the past year is willyoujoinus.com, the campaign sponsored by Chevron Oil that’s about drawing attention to energy conservation and climate change and which I first heard about in February…

  • Japanese Wall Street to open in Second Life

    So businesses don’t think Second Life is worth investing their time and money in? Tell that to Dentsu and the financial community in Japan. The Japanese advertising firm is launching ‘Virtual Tokyo,’ a virtual megalopolis that will open its doors tomorrow…