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Category: Marketing

  • Dell to offer customer support in Second Life

    Logging in to Second Life this morning, I received an interesting note from Dell: We plan to offer customer service and tech support assistance in-world soon – initially for 10 hrs/week while we gauge demand. This proposal is to set…

  • Evolution driven by the digital natives

    With all the talk recently about Second Life and how some companies are having second thoughts about the virtual world as a marketing tool, a report in Scientific American contains much food for thought: […] Last night at the Digital…

  • Viral marketing for new Triumph motorbike

    British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…

  • The iPhone’s global credentials

    As drooling (and criticisms) over the iPhone continues apace in the US, here’s something you probably won’t know unless you disassemble your $600 gadget – the iPhone is stuffed full of European intellectual property, according to the Daily Telegraph: Wolfson…

  • Ragan Communications sponsors FIR

    If you listen to yesterday’s FIR #255, you’ll notice a new way in which we introduce the show. Shel and I have just agreed a deal with Chicago-based Lawrence Ragan Communications who have become an FIR sponsor. Under the sponsorship…